privacy policy
miure
Last updated: 28.09.26
1. who is responsible for your data
Professionails NV, trading as miure, is the controller of the personal data described in this policy.
Professionails NV, Ruiterijschool 11, 2930 Brasschaat, Belgium
Company number: BE 0432.600.303
Email for privacy questions: hello@miure.com
We have not appointed a Data Protection Officer, as we are not required to.
2. what data we collect
When you visit miure.com, IP address, device and browser type, language, pages viewed, products viewed, referring source, and how you move through the site. Collected automatically through cookies and similar technologies, and only to the extent you have consented.
When you create an account
Name, email address, password, delivery and billing addresses, and your order history.
When you place an order
Name, email address, telephone number if you give one, delivery address, billing address, order contents, order value, and payment status. We do not receive or store your full card number.
When you subscribe to our newsletter
Email address, first name if you give one, the date and source of your subscription, and afterwards how you interact with our emails, meaning opens, clicks and which links.
When you give us your date of birth
Your date of birth, which you can add to your account or through our rewards program. It is optional. We use it only to send you a birthday reward.
When you contact us
Your email address, name, and whatever you write to us, together with our replies.
When you leave a review
Your name or the name you choose to display, your rating and your review text, and the fact that you bought the product.
When you take part in our rewards program
Your account details, points balance, tier, and the rewards you have used.
When you return something
Your order details, the reason for return, and the return tracking information.
3. why we use your data, and on what legal basis
| what we do | legal basis |
|---|---|
| process and deliver your order, handle returns and refunds, and communicate with you about your order | performance of our contract with you |
| manage your account | performance of our contract with you |
| take payment and prevent fraud | performance of our contract, and our legitimate interest in preventing fraud |
| keep accounting and tax records | legal obligation |
| meet our obligations on product safety and consumer law | legal obligation |
| send you our newsletter and marketing emails | your consent |
| invite you to review a product you bought | our legitimate interest in collecting feedback on products you have already purchased. You can opt out at any time |
| run the rewards program, including tiers, points and rewards | performance of the rewards program terms |
| send you a birthday reward, where you gave us your date of birth | your consent |
| measure how the site is used and improve it | your consent, through cookies |
| show you advertising on other platforms and measure whether it works | your consent, through cookies |
| answer your questions and handle complaints | our legitimate interest in providing customer service |
| establish, exercise or defend legal claims | our legitimate interest |
Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect anything we did before you withdrew it.
Where we rely on legitimate interest, you have the right to object. See section 8.
4. cookies and tracking
We use cookies and similar technologies. Only strictly necessary cookies are placed without your consent. Everything else, including analytics and advertising, is placed only after you have given consent through our cookie banner.
Our cookie banner is provided by Cookiebot. You can change or withdraw your choices at any time through the cookie settings link in the footer.
The full and current list of cookies, what each one does and how long it lasts, is on our cookie policy page.
5. who we share your data with
We share your data with the following categories of recipients, only to the extent needed, and always under a written data processing agreement.
Running the shop and the website
- Shopify, for the shop platform, customer accounts, the hosted checkout and order management
- SQLI, our development agency, which has access to the production environment
- Level27, which hosts our custom application, product information system, search and design system, engaged through SQLI
- Strapi Cloud, which hosts our content management system, on servers in the European Union
- Shopify Oxygen, which hosts our storefront
Payment
- Shopify Payments, PayPal and Mollie, for processing payments
- Klarna, where you choose Klarna as your payment method
Delivery and returns
- Sendcloud, for shipping labels, tracking and the return portal
- The carriers who deliver your order
Email and customer relationships
Klaviyo, for our newsletter, order related emails and marketing emails
Reviews and rewards
- Judge.me, for product reviews
- Yotpo, for the rewards program
Our on site search does not record search queries against a visitor or a session, so no personal data is processed for search.
Consent, measurement and advertising
- Cookiebot, for cookie consent
- Google, for Google Analytics 4, Google Tag Manager and Google Ads
- Meta, TikTok, Snapchat and Pinterest, for advertising and measuring its results
Business administration
Microsoft Dynamics, our internal business system, for order and stock administration
We also share data where the law requires it, for example with the tax authorities or in response to a valid legal request.
We never sell your personal data.
6. data outside Europe
Most of our infrastructure sits in the European Union. Our hosting provider Level27 is based in Belgium.
Some of the providers listed above are established outside the European Economic Area, or process data on servers outside it. Where that happens, the transfer is covered either by an adequacy decision of the European Commission for that country, or by Standard Contractual Clauses together with additional safeguards, as set out in the data processing agreement we have with that provider.
You can ask us for more detail on a specific provider using the contact details in section 1.
7. how long we keep your data
| data | retention |
|---|---|
| order data, invoices and accounting records | 7 years from the end of the financial year, as required by Belgian law |
| your account | for as long as you keep it, and for 5 years after your last order if you become inactive, after which we delete or anonymise it |
| newsletter subscription and email engagement | until you unsubscribe, and for 3 years after your last interaction with us |
| customer service correspondence | 2 years after the case is closed |
| date of birth | until you remove it or close your account |
| reviews | for as long as the review is published |
| rewards program data | for as long as you take part |
| return records | 7 years, as part of the order record |
| cookie consent record | 12 months, then we ask again |
These periods are applied by us. Neither our shop platform nor our email platform deletes data automatically, so we review and clear data against these periods at least once a year.
8. your rights
You have the right to:
- Access the personal data we hold about you and receive a copy
- Correct data that is wrong or incomplete
- Delete your data, where we no longer have a reason to keep it
- Restrict how we use your data while a question about it is being resolved
- Object to processing based on our legitimate interest, and to direct marketing at any time and without giving a reason
- Portability, meaning you can receive the data you gave us in a structured, machine readable format, or ask us to send it to another provider
- Withdraw consent at any time, where we rely on consent
- Not be subject to a decision based solely on automated processing that has a legal or similarly significant effect on you
To exercise any of these, email us at hello@miure.com. We will answer within one month. We may ask you for information to confirm who you are, but we will not ask for a copy of your identity document unless there is no other way.
You also have the right to lodge a complaint with the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels, contact@apd-gba.be. If you live in another country of the European Union, you may also complain to the supervisory authority there.
9. automated decision making
We do not make decisions about you based solely on automated processing that have a legal or similarly significant effect.
Our payment providers use automated checks to detect fraud. If a payment is refused for that reason, you can contact us and we will look at it.
10. marketing and how to stop it
If you subscribe to our newsletter, you get a code for 10% off your first order and you receive marketing emails from us afterwards.
Every marketing email has an unsubscribe link. One click and it stops. You can also email us at hello@miure.com.
If you have bought from us, we may email you about products similar to what you bought. You can stop this the same way.
Emails about an order you have placed, such as confirmations, shipping updates and return information, are not marketing and continue as long as your order is being handled.
11. children
miure.com is not intended for children. You must be at least 18 to place an order and at least 16 to subscribe to our newsletter. We do not knowingly collect data from anyone below those ages. If you believe a child has given us personal data, contact us and we will delete it.
12. security
We take appropriate technical and organisational measures to protect your data, including encrypted connections, access controls, and contractual obligations on everyone who processes data on our behalf. No system is completely secure, but we take this seriously and we review it.
13. changes to this policy
We may update this policy. The current version is always the one on this page, with the date at the top. If a change is significant, we will tell you before it takes effect.
14. contact
For anything in this policy, email us at hello@miure.com or write to Professionails NV, Ruiterijschool 11, 2930 Brasschaat, Belgium.